Every business strives for above-market growth, but achieving it requires a deep understanding of customers and the ability to turn that understanding into actionable insights. This is where the Insights & Analytics team at Business Boutique comes in, utilizing a range of quantitative and qualitative marketing research approaches and innovative big data techniques to develop a comprehensive understanding of consumer behavior.
Our Team
Our team of analytics professionals has expertise in all aspects of significant data acquisition and interpretation, allowing them to identify and apply best practices that create insights-driven organisations across a range of industries, including retail, consumer goods, banking, insurance, telecom, media, and healthcare.
At the core of our approach is the ability to discover insights by analyzing multiple data sources, both internal and external, and upgrading the necessary IT infrastructure to deliver consumer insights quickly – sometimes in as little as 10 days. From there, they design programs based on the insights generated, partnering with leaders and frontline users to develop internal processes, incentives, and a culture that prioritizes insights for profitable decision-making.
But it doesn’t end there. The team delivers insights-driven growth for the short- and long-term by developing simple tools for frontline users and providing training on how to extract meaningful insights from complex data sets.
So, how does this translate into business success?
Our Insights & Analytics team helps businesses with customer-lifecycle management, marketing return on investment, pricing and promotions, and assortment optimization. By leveraging proprietary methods, innovative research, analytic software solutions, and economic simulators for complex scenario analysis, they optimize return on sales and maximize profit at every level, from department and category down to microspace.
Their impressive track record includes redesigning a global consumer-goods manufacturer’s product portfolio and packaging, capturing immediate opportunities through pricing and promotions, marketing-mix optimization, and campaign effectiveness, and even unifying a leading internet company around a global and enterprise-wide strategic segmentation of customers.
But it’s not just about results – it’s about how we achieve them. We has invested millions of dollars to develop proprietary tools that analyze and visualize data in real time to draw out true insights, such as their innovative approach to measuring the impact of social media (SocialGRP) and leading Next-Product-to-Buy modeling. We have developed end-to-end analytics software solutions with a strong ongoing support model, ensuring adoption and impact, and have acquired and partnered with companies to bring additional innovative digital capabilities to the table.
And if that’s not enough, at the Busines Boutique we can rapidly build custom software solutions for clients. our Insights & Analytics team is a one-stop-shop for unlocking the power of consumer insights and big data for above-market growth.